EXPLORE FLOWER INTERNATIONAL (TRADE) EXHIBITIONWITH FIORI ACADEMY

NOVEMBER 9-11The NetherlandsVisit Holland 2022 with professionals in floristry


WITHIN TOUR AND UP-TO-DATE MASTER CLASS

Learn how to attend international flower exhibitions effectively and start working with international floristic partners. For those who are planning to start/expand their floristic business internationally, learn about global cases.


WE WILL VISIT


2 the most famous international flower exhibitions: IFTF, Trade Fair

the largest flower auction in the world - Flora Holland

3 greenhouses in the Netherlands

top 3 best (according to Fiori Academy) floristic boutiques in Amsterdam

world leader supplier of perfumed roses - Parfum Flower Company

market leader: export company OZ Export

private Secret Garden party

master class on creating up-to-date compositions by Karyna Khadzhymatova, Creative Director of Fiori Company Austria

WHO CONDUCTS

Professionals in floristry, marketing and creative spheres with expertise in the lux segment

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Maryna Rozhko
Head of Fiori Academy

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Anna Grigorieva
CEO of Fiori Company

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Karyna Khadzymatova
Creative Director of Fiori Austria

FOR WHOM

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for existing business owners who want to start working internationally/with international partners in floristry

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for representatives of the flower business (florists, owners, purchasing managers, creative directors), who want to learn how to attend international flower exhibitions effectively

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for future business owners who want to learn about international standards, case studies before opening their own flower boutique

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for florists/boutique owners who want to be the first to know about new products and trends in the floristic business (flowers, materials, technologies, accessories)

and just for all those who want to get inspired for new creative floral projects while exploring the most flowery country in the world

TOURPLAN

  • DAY 1

    International flower business 2022: partnership, suppliers, quality&price. How to find your new partners with the best quality and price.

  • DAY 2

    Flower trends 2023. Where to make the right purchase of a floristic display 2023.

  • Day 3

    Flower display 2023/How to resent the flower display in your boutique to sell more.
    + Time to apply new knowledge in practice - Apply the resulting algorithm of work at the exhibition to solve your business issues.
    + Special offer - master class. 

WHAT DOYOU GET

The way how to work with international partners - export companies, gardeners

Algorithm-schema-structured-Data

Algorithm for effective work at the exhibition

A unique chance to be the first to learn about trends and novelties in the floristic business in 2023 (colors, materials, technologies, accessories)

Netwoking with famous florists, gardeners, flower companies

WHAT WE VISIT

2 the most famous floristic exhibitions in the world

IFTF (International Floriculture Trade Fair) 2022, Wijfhuizen, Netherlands, Expo Haarlemmermeer.

International flower exhibition and platform, which annually gathers more than 300 exhibitors from more than 30 countries, more than 25,000 visitors. Since 2010 it has been presenting novelties in horticulture, innovation, production, packaging, sales and transportation in the floristic business.

Trade Fair Aalsmeer

International floristic exhibition, which is presented by more than 643 stands and 17,500 visitors.

3 greenhouses in the Netherlands

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Royal Flora Holland auction

The world's largest flower auction in operation, with over 3,000 employees, a unique gardening sightseeing, has been featured on TripAdviser.

Leaders in floristry

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Parfum Flower Company

The leader of supplying perfumed premium roses in the world.

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OZ Export

Export company, market leader

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SPECIAL OFFER

Master class by creative director of Fiori Company Austria Karyna Khadzhymatova.
“Animism in floral design: trend 2023.
How to find out the new forms and to create with soul”

Price: 480€

WHAT IS INCLUDED

Participation fee - 1200€

    Visiting two flower shows: IFTF and TRADE FAIR AALSMEER and the Royal Flora Holland flower auction with the creative director of FIORI COMPANY Austria 
    The algorithm of visiting exhibitions. How not to miss anything and take the most important things to meet consumer needs and increase sales
    Acquaintance with the export company OZ Export - the sales leader
    Visiting the office of the world leader supplier of garden roses - Parfum Flower Company
    Visiting 3 greenhouses and expanding the flower assortment of your flower display in flower boutique.
    Overview of 3 top flower boutiques, identifying their features and specifics of work.
    Networking with world famous florists.
    Visiting private Secret Garden party

TOUR REGISTRATION

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