Intern course in floristry
"UP-TO-DATE floristics.
BETWEEN CREATIVITY&BUSINESS"

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FIORI ACADEMY

TO INCREASE THE LEVEL OF THE PROFESSION FROM A CRAFTSMANSHIP TO A FLOWER ARTIST

FIORI ACADEMY is an international educational platform of a new format in floristry, recognized by students from all over the world. For 4 years we studied students from 26 countries.
FIORI ACADEMY is the quintessence of knowledge and 12-year expertise of the international company in floristry and decoration - Fiori Company.
OUR GOAL is to create a highly professional environment of truly creative masters who can beautifully destroy stereotypes and create new as well as the great concepts.

ABOUT COURSE

We created the Intern course "Up-to-date floristry. Between creativity and business" to help existing florists to develop their creativity, as well as learn the basics of planning and system work of a flower boutique.
Students of the course will go through the full process and develop the skills necessary to move to the position of Senior florist.

Like the basic course, Intern is autonomous until completion without being tied to a sequence.

WITHIN THE COURSE WE WILL REVIEW5 MAIN TOPICS

UP-TO-DATE BOTANICS &
COLOR INTENSIVE

How to create a unique floral pattern and work outside of Pinterest. Algorithm of work on creating floral patterns
Adaptation of in-depth knowledge of botanics in modern reality.
Advanced coloristics: harmonies in color and contrasts in floristry. How to create complex combinations. Transmitting the texture and shape of the bouquet through color.
In-depth knowledge of color, texture, shapes and volume through the creation of the volume illustration of your individual pattern.

RETAIL & PLANNING

Forming a flower display: ways how to create it and the constructor for grouping an assortment of cut flowers in the refrigerator. Flower shop merchandising, planogram.
Planning the efficient work of a florist boutique.
The specifics of working with local suppliers of flowers and decor, quality assessment methods, working with returns (claims). Getting to know the market leaders.
Forming the cost of flowers and bouquets. Mark-up.
The break-even point for the flower boutique.

CONCEPT & CREATIVITY

Creativeness in the floristic business.
Creating the conceptual solutions for floristry and decoration: work algorithm.
Creative techniques. How NOT to copy, but create your own unique concept of bouquets: floral materials and packaging.
Promotion for your concept: adaptation of communication to different channels, taking into account their specificities.
Review and analysis of 2022-2023 floristic trends in the forming new creative solutions.

SALES
(RETAIL&CORPORATIVE)

Actual sales tools in floristry for online and offline: sales techniques, scripts.
The specifics of corporate sales from both the client and the supplier: ⠀
how to start working with the corporate sector in floristry?
The difference of the brief in the corporate sector and its integral points.

WEDDING &EVENT

Review the main styles and trends of wedding/event floristry.
Wedding/event trends of 2022-2023: their impact on wedding/event floristry.

FOR WHOM IS THIS COURSE FOR?

    For florists who want to improve their skills and move into the senior florist category

    For owners of florist boutiques who want to systematize the work of the boutique

    For those who want to expand the boundaries of their creativity

    For those who want to learn the basics of planning

    For florists who are looking for own style and want to decide the direction

    For florists who want to learn how to earn more / how to become more valuable professional 

SPEAKERS

FIORI TEAM

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Anna Grigorieva

CEO Fiori Company


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Maryna Rozhko

Head of Fiori Academy

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Karyna Khadzymatova

Chief Floral Trainer Fiori Academy

КРОС-КАТЕГОРІЙНІ СПІКЕРИ

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Olena Dobrynska

F&B Marketing Head at KAMA restaurant, Vogue Cafe and SWEETBOOK chain of confectionery.


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Yulia Yanchenko

Financial Director of Fiori Company

WHAT YOU GET

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Mix of academic knowledge and trends in floristry from the Fiori Team - practitioners with 12-year expertise in the retail chain of Fiori Company boutiques (in Ukraine and abroad)

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Practice in flower display merchandising. Rearrangement in a real boutique without prior preparation, taking into account the decor and flowers that are available there.

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Practice on real locations / projects as part of the course with the Fiori Team.

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Opportunity to work at Fiori Company.7 students after the Basic course joined the team of Fiori Academy and Fiori Company.

FIORI ACADEMY FORMULA

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Projects with the world and famous Ukrainian brands
(Guerlain, Dior, Balmain, Loewe) as part of the course.

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Theory and practice from Fiori Company - Ukraine's the most commercially successful company in floristry and decor with 11-year of expertise in the lux segment.

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Experience from the star cross-category speakers - experts, industry leaders from related fields and creative specialties

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Fiori Company from the inside. The course takes place in the Fiori Hub - the space where the main office of FC is located. Also as part of the course - an excursion to one of the chain's boutiques is mandatory.

OUR MATERIALS

We work the with high-value flowers and decor that we use in the Fiori Company chain of boutiques. Our partners are leading companies in the cultivation, sales and production of flowers and floral accessories.
Parfum Flower Company offers you a new experience with flowers - a journey into the world of fragrances with English garden roses from David Austin and French fragrant roses from Meilland Jardin & Parfum, as well as many other varieties of fragrant cut roses. The company cooperates with the most famous fashion houses in the world. For example, on an ongoing basis, it supplies a certain type of perfumed rose especially for DIOR.
Parfum Flower Company has been a Fiori partner for many years.

OUR PROJECTS

Was implemented by Fiori Team together with students as part of training courses

TESTIMONIALS

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Altyn Musina

CEO&OWNER NUAR FLOWER

When I decided to develop in the field of floristry, I was faced with the question of education, it was necessary to understand how it all works from the inside. She chose Fiori Academy. I received so much knowledge in the field of floristry, photography, marketing, so much energy and new impressions.

COURSE REGISTRATION


+38 068 784-9960au.iroif%40ymedaca

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